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In my previous post I highlighted some of the benefits that can come from working with a coach, whether it’s for content marketing with me or for a sport, for relationships or more general life goals. You can read that here, if you’re feeling unclear about why you should invest in a coach.

Whilst almost any niche you can think of is covered these days, coaching isn’t right for everyone. So, before you commit, take the time to think about these questions.


Are you willing to invest time, so that you can work ON your business as well as IN your business?

A lot of people get so caught up in their business, that they forget to take the time for things like marketing, professional study and brand development. I see this a lot with creative-based businesses because often the people running them are so incredibly passionate about they do, that’s all they can think about.

Passion is important and it’s a huge catalyst for success, but your business needs nurturing. Whether that’s in the form of networking, promotion or even your own self-care and development to make sure you’re able to give it everything it needs, you can’t ignore it.

Coaching relationships rely on both parties investing their time. As the coach, I have to give focused, supportive attention and guidance; whilst you to take the time to implement my advice and suggested actions.

Are you looking for someone to do the work for you?

Coaching relationships aren’t about being spoon-fed solutions or having someone do all the hard work for you. Of course, part of why people choose to invest in services like these is to gain knowledge and learn from others’ experiences. Coaches will always share knowledge with you but we won’t necessarily hand you a step-by-step plan to achieve your goals.

Instead, we will ask questions to get you thinking about yourself, your business and your customers. Nobody knows you as well as you know yourself and likewise, there’s a chance nobody will know your customers like you do either. So our role is to guide you to a solution but to also teach you how to think about and solve problems yourself in the future.

Any guidance or actions we suggest can only be carried out by you. If you book a marketing coaching session with me and we spend a few hours coming up with a strategy, a tone of voice and an image of your dream customer. None of that will work if you don’t put it into action after we’ve spoken.

Can you handle constructive feedback?

If I were to tell you that your tone of voice isn’t right for the customers you’re trying to appeal to, would you take offence?

If the answer is ‘yes’, then coaching may not be for you.

When you work with a coach, chances are you’re not just looking for support but also to learn from their expertise. I don’t mean that I’m going to swoop in and tell you everything is wrong, but I will tell you if your tone isn’t quite right or if you need a clearer definition of your dream client.

Allowing you to just carry on as you were before we met wouldn’t be beneficial to either of us.

Are you happy to make changes and try new things?

Change of some sort is pretty much guaranteed when you’re working with a coach in any area of your life.

It could mean altering your mindset, your routine, an offering within your business or the process you use for completing a certain task. The important thing is to be open to these changes and to be willing to try new methods.

Change of some sort is pretty much guaranteed when you’re working with a coach.

Do you want miracles to happen over-night?

Part of what I love about working with coaching clients is that the relationships tend to be longer-term and the goals they want to achieve are often bigger or deeper than say, someone who simply wants my help planning a few months’ worth of content.

Content marketing is something you get involved in for the long game. If you want to publish a blog post and wake up tomorrow to find you’ve suddenly gone from 3 clients a month to 100, content isn’t usually the way to do it.

In that respect, content and coaching go hand-in-hand – you get the benefits from both if you invest more time and energy and have the patience to see it through.

The first time I worked with a coach it was for one week. It was a good boost at the time and gave me some pointers to get me going, but when my next round of coaching lasted for three months, that’s when things really started to come together!