Do you wish you had more support and engagement on your content marketing efforts?
I get it, it can be tiring when it feels as though you’re shouting into the void and nobody is listening. It can make you wonder whether it’s worth the time and energy.
I promise you, it is!
It might seem as though nobody is taking notice but you’ll be amazed by how many ‘lurkers’ are out there, reading and watching what you do. Just because someone doesn’t interact, doesn’t mean it isn’t influencing them or encouraging them to work with or buy from you.
If you can get plenty of engagement, then chances are, you’ll get plenty more eyes on your lovely content too.
However, if you can get plenty of engagement, then chances are, you’ll get plenty more eyes on your lovely content too. So, how can you do it?
Start with family and friends
If you have a personal Facebook page or Instagram profile, write a post explaining that you’d really appreciate some interaction with your social posts. Tell them that by doing this, they’ll be supporting your business and helping it to be seen by more people. Give them suggestions of what they can do to help you – likes, reactions, comments, sharing etc.
You could also try emailing people individually. It makes it a bit more personal than a general Facebook post and might lead to full conversations, where you could ask if they know anyone who might be interested in your services / products too.
Feel free to save the infographic below and send it to people to help them find ways to support you.
Ask your existing audience
Your audience follow you for a reason – they like what you do. Chances are, they’ll be more than happy to help you or point people in your direction if you ask them.
It doesn’t have to be an obvious request either. Simply asking them to tag people into the comments of your posts if they think they’ll like it, can often be enough.
Alternatively, use things like the reaction buttons on Facebook and LinkedIn to survey people and get engagement at the same time. For example, a music teacher could end a post with something like, ‘if you play a musical instrument, hit the like love button or if you don’t but would like to try, give me a like’.
You can use people’s reactions to create another post later too, perhaps talking about how many people said they’d like to try playing an instrument, and that they can book in for a trial lesson with you.
Support other people’s content
What goes around, comes around and that remains true for content engagement.
Take some time to look at the social profiles and websites of those in your industry but also your ideal clients. Give them some love and chances are, they’ll do the same for you.
Also, speak to other business friends and see if you can figure out a way to support each other’s work. You could agree to take it in turns to share one another’s content or you could collaborate on a YouTube video or Facebook Live.
A word of advice – Make sure you’re still sharing content that your audience will find useful. If you’re a graphic designer, your audience might not be interested in a collaboration with a theatre director!
Don’t make a brilliant new video tutorial today, share it and then leave it to gather dust. There’s nothing wrong with sharing it again in a couple of months’ time – as long as the information is still relevant.
This method is a bit of a double-whammy – save time AND get engagement.
Let’s say you’re a wedding stylist and a popular current trend is tipi weddings. You could pull together a list of the top 20 most picturesque locations to hold a tipi wedding. The list could include an image of each location, details such as contact details, size, food and perhaps a couple of local suppliers for things like flowers and photography.
These types of content tend to be fairly quick and easy to put together, so you’ll save time but still provide really useful information for your audience. Them, when you share it, tag in each of the venues and suppliers you’ve mentioned. Most of them will at least give you a like (depending on where you share it) and there’s a high chance of them commenting or sharing it with their own audience.
Guide people around the content on your website and social platforms; make sure you include links to other relevant pieces. For example, if you have a video about how to style a bedroom and a blog post about how to choose a calming colour palette for a room, make sure those two things link up to each other.
As a bonus, internal links are also good for your SEO, so you’ll keep Google happy too.
If you’d like to get your content planned months in advance, so you can focus on your creative passions, or have a helping hand in your quest to create consistent content, let’s talk.