Raise your hand if you’ve got questions about content marketing coaching and support

Looking for answers?

Below, you’ll find the answers to the questions I am asked most often about what it’s like to work with me and how I run my business.

If you have any other queries, drop me a line and I’ll answer any questions you might have.

Pricing

Why do you publish your rates when many other people don't?

Whether it’s with money, relationships or anything else, I’ve never been a fan of playing games.

You know I have a price and I know you have a budget, so let’s just be honest with each other.

Don’t even get me started on the ‘offers in excess of’ malarkey that goes on when you’re trying to buy a house!

I've found other people offering similar services to you for lower / higher prices. Why are your rates different?

I’m a firm believer in setting fair rates for my 15 years of experience, specialist knowledge and the quality of my work. I also take into consideration the types of clients I work for and the running costs of my business.

Those charging other fees may be less or more experienced, have lower or higher business running costs or believe that price is the only or easiest way to be competitive.

I know for a fact that there are other content marketers out there currently charging around £2,400 per day and at least one charging £480 for one hour of their time. So you may find my rates to be more expensive than some but equally more affordable than others.

Will you do a sample piece of work for free or reduced cost so I can see whether you're the right fit for my business?

No. I have testimonials available here on my website for you to browse through. If you like what you see, I’ll be happy to answer any other questions you have before committing to us working together.

My business has a large audience, will you help with my content for free, in return for exposure to my audience?

No. Unfortunately, exposure doesn’t pay my bills.

Do you offer discounts for charities?

Absolutely. I offer a 10% discount for charities.

Why do you offer a discount for charities?

It’s a small gesture and acknowledgement of the work they do for the greater good – often for free or at a reduced rate themselves.

How I work

Why do you only work with creatives?

I prefer to focus on one or two areas and not spread myself too thinly, which means you get specialist knowledge and better service.

After initially working with a range of clients both in a freelance capacity and in-house, I came to realise that the writing I enjoyed most was when it focused on the creativity I’m passionate about, and when I knew I could really make a difference.

For me, nothing beats being able to help people achieve their dream of running their own creative business.

Where do you work? Can you work with us on-site?

I tend to work from home in London but for larger projects, being on-site can be beneficial for both parties. However, I have worked successfully with international clients from my London base.

If you need me to work from your place of business, or would like to meet in-person for meetings; travel and accommodation costs will be added to the project fee and agreed in advance.

Is there anything you won't work on?

It’s good to know your limitations and I think it’s wise to avoid being a Jack-of-all-trades. In light of that, I don’t offer the following:

Hardcore sales copy (ad copy etc.) – I have done it in the past but the truth is, I think there are other people who could write you far better sales copy. Drop me a line and I’ll recommend you some great people to work with.

Video scripts – I have no experience of this side of content.

Other – I also won’t get involved with cigarettes, weapons or any business that is immoral or illegal.

Do you ever sub-contract work out to others?

No. I like to work closely with each person that comes to me and get to know you. So being a middleman between you and a sub-contractor isn’t my cup of tea. You will deal with me and only me throughout your project.

I've heard that you do website design, is that true?

I created my own website and I have helped other clients with theirs in the past. If your website is run on WordPress, I may be able to assist or offer advice on certain elements. I don’t advertise this service because it is not my main skill but I’ll be happy to help you where I can.

I've heard that you do image / graphic design, is that true?

My graphics are a mixture of professionally designed ones and those I create myself. I have helped clients with theirs in the past. I don’t claim to be a graphic designer but I have a reasonably good grasp of programmes such as PicMonkey and Canva. I don’t advertise this service because it is not my main skill but I’ll be happy to help you where I can.

About me

What experience and qualifications do you have?

I have been writing and editing professionally since 2003 and have a BSc in Marketing from the University of Surrey.

I also continue to take part in business masterminds as well as undertake a variety of professional development courses, attend industry events and read extensively. I love to constantly improve and broaden my knowledge of the creative and content industries.

You can read more about me here.

Completed qualifications / courses:

University of Surrey BSc Marketing
Digital Marketer certification for Email Marketing
Digital Marketer certification for Search Marketing (SEO)
Digital Marketer certification for Social Media Management
Digital Marketer certification for Content Marketing
Kreativ Copywriting‘s Utterly Compelling Email Copywriter
Kate Toon‘s 10-day SEO Challenge
Muse Flash Media‘s Bitchin’ Pitchin’ (how to pitch stories to the media)
Janet Murray‘s Build Your Audience
Lisa Johnson‘s Passion for Passive

 

In-progress qualifications / courses:

Hootsuite certification for Social Marketing
Melyssa Griffin‘s Blog to Biz Hive

Are you part of any organisations or membership communities?

Yes, I am proud to be part of the following:

Lisa Johnson‘s GSD Society
Carrie Green
‘s Female Entrepreneur Association
Gabby Bernstein‘s Miracle Membership
Janet Murray‘s Love Marketing Membership
Melyssa Griffin‘s Pursuit HQ
Kirsty Carden
‘s Female Entrepreneur Evolution
Kirsty Carden‘s Accelerator Mastermind
Digital Marketer‘s DM Lab
Country Music Association (CMA)

Other bits and bobs

I have no content strategy and I'm freaking out!

Firstly, breathe… and don’t panic. We can discuss and define the details together.

I’ll get to know you and your business and advise you on the best content options to get you started.

It doesn’t have to be a grand plan featuring every type of content known to man, so don’t worry about feeling overwhelmed. Everything can be tailored to suit your business and we can scale-up along the way, as your business grows.

What's the meaning behind your package names?

My packages are named after creatives I admire and whose work I enjoy.

 

  • J. S. Lowry (artist)
  • Claude Monet (artist)
  • Hank Williams (singer / songwriter / musician)
  • Dolly Parton (singer / songwriter / musician)
  • Ernest Hemingway (author)
  • Ansel Adams (photographer)

Let's get to know each other - you can connect with me on these platforms

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