FAQ about content marketing coaching
Why do you publish your rates when many other people don't?
You know I have a price and I know you have a budget, so let’s just be honest with each other.
Don’t even get me started on the ‘offers in excess of’ malarkey that goes on when you’re trying to buy a house!
I've found other people offering similar services to you for lower / higher prices. Why are your rates different?
I’m a firm believer in setting fair rates for my 15 years of experience, specialist knowledge and the quality of my work. I also take into consideration the types of clients I work for and the running costs of my business.
Those charging other fees may be less or more experienced, have lower or higher business running costs or believe that price is the only or easiest way to be competitive.
I know for a fact that there are other content marketers out there currently charging around £2,400 per day and at least one charging £480 for one hour of their time. So you may find my rates to be more expensive than some but equally more affordable than others.
Will you do a sample piece of work for free or reduced cost so I can see whether you're the right fit for my business?
No. I have testimonials and a portfolio of work available here on my website for you to browse through. If you like what you see, I’ll be happy to answer any other questions you have before committing to us working together.
My business has a large audience, will you help with my content for free, in return for exposure to my audience?
Do you offer discounts for charities?
Why do you offer a discount for charities?
Why don't you charge per-word like other writers and editors I've come across?
How I work
Why do you only work with creatives?
I prefer to focus on one or two areas and not spread myself too thinly, which means you get specialist knowledge and better service.
After initially working with a range of clients both in a freelance capacity and in-house, I came to realise that the writing I enjoyed most was when it focused on the creativity I’m passionate about, and when I knew I could really make a difference.
For me, nothing beats being able to help people achieve their dream of running their own creative business.
Where do you work? Can you work with us on-site?
If you need me to work from your place of business, or would like to meet in-person for meetings; travel and accommodation costs will be added to the project fee and agreed in advance.
Is there anything you won't work on?
Hardcore sales copy (ad copy etc.) – I have done it in the past but the truth is, I think there are other people who could write you far better sales copy. Drop me a line and I’ll recommend you some great people to work with.
Video scripts – I have no experience of this side of content.
Other – I also won’t get involved with cigarettes, weapons or any business that is immoral or illegal.
Do you ever sub-contract work out to others?
I've heard that you do website design, is that true?
I've heard that you do image / graphic design, is that true?
My graphics are a mixture of professionally designed ones and those I create myself. I have helped clients with theirs in the past. I don’t claim to be a graphic designer but I have a reasonably good grasp of programmes such as PicMonkey and Canva. I don’t advertise this service because it is not my main skill but I’ll be happy to help you where I can.
What experience and qualifications do you have?
I have been writing and editing professionally since 2003 and have a BSc in Marketing from the University of Surrey.
I also continue to take part in business masterminds as well as undertake a variety of professional development courses, attend industry events and read extensively. I love to constantly improve and broaden my knowledge of the creative and content industries.
You can read more about me here.
Completed qualifications / courses:
University of Surrey BSc Marketing
Digital Marketer certification for Email Marketing
Digital Marketer certification for Search Marketing (SEO)
Digital Marketer certification for Social Media Management
Digital Marketer certification for Content Marketing
Kreativ Copywriting‘s Utterly Compelling Email Copywriter
Kate Toon‘s 10-day SEO Challenge
Muse Flash Media‘s Bitchin’ Pitchin’ (how to pitch stories to the media)
In-progress qualifications / courses:
Hootsuite certification for Social Marketing
Melyssa Griffin‘s Blog to Biz Hive
Digital Marketer certification for Analytics and Data Mastery
Digital Marketer certification for Community Management
Are you part of any organisations or membership communities?
Yes, I am proud to be part of the following:
Carrie Green‘s Female Entrepreneur Association
Gabby Bernstein‘s Miracle Membership
Janet Murray‘s Love Marketing Membership
Melyssa Griffin‘s Pursuit HQ
Kirsty Carden‘s Female Entrepreneur Evolution
Kirsty Carden‘s Accelerator Mastermind
Digital Marketer‘s DM Lab
Country Music Association (CMA)
Other bits and bobs
I have no content strategy and I'm freaking out!
Firstly, breathe… and don’t panic. We can discuss and define the details together.
I’ll get to know you and your business and advise you on the best content options to get you started.
It doesn’t have to be a grand plan featuring every type of content known to man, so don’t worry about feeling overwhelmed. Everything can be tailored to suit your business and we can scale-up along the way, as your business grows.
Is it my imagination or is the button text for your coaching packages taken from song titles?
It’s not your imagination, they are indeed, all song titles.
I’m a bit of a music nerd and couldn’t resist.
Build Me Up Buttercup by the Foundations
Relight My Fire by Dan Hartman or Take That (depending on your age)
Get This Party Started by P!nk