by Erin Spurling | 4 March 2020 | Content marketing
You know you need to add some gorgeous images to your content, that will capture attention and engage your audience. But how do you choose the right ones and make them work for you? Content with an image is so much more appealing, readable, and shareable. Whether...
by Erin Spurling | 21 February 2020 | Business honesty, Opinion
It’s safe to say that the last three years since I set up my business, have been have been one hell of a steep learning curve for me, but none more so than last year. 2019 began with me doubting I was really cut out to keep going with my business. I was confused,...
by Erin Spurling | 3 July 2019 | Content marketing
Why do you do what you do? Sometimes this is a question that gets overlooked by businessowners but I think knowing why you do your thing and what the ultimate purpose is, can be so enlightening for both you and your clients or customers. The obvious answer is of...
by Erin Spurling | 7 June 2019 | Content marketing
How vulnerable are you in your business? Vulnerability is a word that gets thrown around quite a lot, particularly in business over the last few years. Brene Brown is probably one of names most commonly associated with vulnerability and if you haven’t watched any of...
by Erin Spurling | 31 May 2019 | Content marketing
Do you wish you had more support and engagement on your content marketing efforts? I get it, it can be tiring when it feels as though you’re shouting into the void and nobody is listening. It can make you wonder whether it’s worth the time and energy. I promise you,...
by Erin Spurling | 15 May 2019 | Content marketing, Planning
Why plan your content marketing in advance? When I started at my in-house content marketing job, the role I was filling was brand new. I was working across four teams who previously had little to no regular content in place; so, if I hadn’t established a plan and...
by Erin Spurling | 24 April 2019 | Branding, Content marketing
Do you know what your values in life are? Chances are, even if you don’t think about them constantly, you act in alignment with them. Perhaps you value politeness, so always say ‘please’ and ‘thank you’. Or maybe your family are a big part of your life, so you block...
by Erin Spurling | 10 April 2019 | Content marketing, Planning
Do you struggle to come up with content ideas for all the different platforms and mediums out there? I know it can feel pretty overwhelming at times but I want you to know that you don’t have to use different content for each platform. So many people that I talk to...
by Erin Spurling | 5 April 2019 | Coaching, Content marketing, Planning
How I set my prices Much the same as in any industry, pricing can vary quite wildly when it comes to business coaching and content marketing support. In fact, amongst other things, pricing was one of the reasons that I pivoted my business away from content production....
by Erin Spurling | 13 March 2019 | Business honesty, Content marketing
Stop making excuses for poor content marketing. It’s a fairly common trait that we make excuses when we don’t want to do something or we’re scared. Excuses are different to reasons though and you have to be careful not to confuse the two. Excuses can hold us back and...
by Erin Spurling | 6 February 2019 | Coaching
How should you choose a business coach? Investing time and money in working with a business coach can be a daunting but exciting prospect. There’s no denying the huge benefits that can come from these partnerships but how do you know you’re choosing the right coach at...
by Erin Spurling | 21 January 2019 | Coaching
In my previous post I highlighted some of the benefits that can come from working with a coach, whether it’s for content marketing with me or for a sport, for relationships or more general life goals. You can read that here, if you’re feeling unclear about why you...
by Erin Spurling | 10 January 2019 | Coaching, Content marketing
What’s the point of content marketing coaching? (or any business coaching) A recent conversation with an editing client of mine really hit home when they said, ‘I don’t get the point of coaching, isn’t that what networking and friends are for?’ People often do...
by Erin Spurling | 12 November 2018 | Content marketing, Events
A few people have asked me recently, ‘why are you attending an event that’s about content marketing? Don’t you already know how to do that?’ This has been in response to me telling them that I’m attending Janet Murray’s Content Live 2018. I can see why it might seem...
by Erin Spurling | 8 November 2018 | Branding, Business honesty, Content marketing
As I type this, my first ever blog post, I am full of excitement, hope and ambition for my business, but to get here, I had to learn to take my own business advice. Within my posts here, I will of course offer advice and guidance about content marketing for your...
