Welcome to the home of holistic content marketing

Would you believe me if I told you that content creation could be an enjoyable, calm, and mindful process?

It might not feel like it right now, but it can be.

Your time is precious and life is for living to the fullest; not for spending hours looking for content inspiration or wondering how on earth to put all the strategy into practice.

I believe that creating content is about more than just finding good ideas. It needs to take in the heart of your business – YOU.

My holistic approach will help you find the freedom to have a thriving business, whilst still having plenty of time for self-development, strong relationships with family and friends, and enjoying a balanced lifestyle.

With support, encouragement and accountability, it’s completely possible.

Below, you’ll find a little more about me, and the ways I can help clear your time and headspace, so you can focus on the things that matter most to you.

Creative small business content marketing

“Use your natural powers – of persistence, concentration, and insight – to do work you love and work that matters. Solve problems, make art, think deeply.”

Susan Cain (author of Quiet: The Power of Introverts in a World That Can’t Stop Talking)

Hello, I’m Erin

A proud introvert, travel-obsessed tea addict, music and theatre fan, and champion for arts education. I also have serious weaknesses for barbecued food, cats, REN skincare, and all things self-development and wellbeing.

After being made redundant at the end of 2016, I set up my business in mid-2017, to show people that you don’t need to be everywhere or have 60 hours per week to spare, to produce great content. All you need is your passion, individual voice and ideas.

I’ve written my fair share of content as a freelance journalist since 2003 and also as an in-house content writer and editor for four years. My work has been used by specialist music magazines and record labels, as well as by the concierge arms of luxury bank accounts supplied by Coutts, Citi, Amex, ANZ and Barclays, amongst others.

But, back when I studied for my BSc in Marketing, content marketing wasn’t the big deal it is now, and I had to teach myself about it after I graduated.

So, I know exactly what it’s like to find yourself trying to wade through books, courses, articles and podcasts, telling you about the multitude of content options available and that supposedly you need to be doing ALL of them… cue small heart attack!

That’s why I support passionate, small-business owners like you, to help you confidently and consistently use content marketing, wihout it taking over your life.

Nobody wants to lose hours of their life to staring at a blank screen, waiting for inspiration to strike; or constantly interrupting life to make sure they share it all on Instagram Stories. You should be able to be totally present and enjoy the little moments in life, just as much as the big ones.

I’ll support you every step of the way, with a holistic approach that takes in your business but also you as the person behind it. I keep things relaxed and creative, jargon-free and never stuffy.

When I’m not supporting my clients, you’re most likely to find me at a concert or the theatre. Or I may be on my yoga mat, reading, playing flute, dreaming of building a Border Oak house in the New Forest, or planning my next holiday.

“It’s time to stop trying to be everywhere, recover from comparisonitis, and avoid shiny object syndrome.

Let’s make your content strategy focused, calm, and meaningful. “

How can I help?

Click on the icons to find out more about each service.


We’ll lay the foundations to make every piece of content full of intention, to build connection with your audience, and leave you feeling completely in control.

On-going support

Once you’ve got your strategy in place, you need to savour it and be consistent. I can support you with accountability, regular mentoring calls and planning sessions.


Power-hour inspiration sessions, for when you need a friendly chat to clear your brain fog, and provide a bit of clarity.

Create your content ritual

Transform content from energy-sapping task to one of life's little luxuries.

Download my free guide to creating a beautiful ritual for content; to help you save time, get focused and consistent, and make content creation feel truly indulgent.